LUNIA CO. was created for a university assessment.
Objective: Create innovative branding and packaging.
As a sustainable company they support the local community by utilising Australian cotton farms. All the fabrics ore vegan, including the faux silk which is internationally sourced. Conscious of all the waste in the factories, the fabric scraps are donated to those who con reuse them. The selection of packaging I have created ore both 3D printed, using recycled filament which is a sustainable option for apparel packaging replacing weak cardboard boxes or plastics bags. The innovative packaging provides the customer with an easy travel container, which fits a rolled t-shirt and some underwear, avoiding fold marks and providing a clean environment for the delicates. There is also a draw liner which holds up to 18 pairs of underwear and features a compartment for all 7 styles of LUNIA CO. underwear. The company encourages #bossbabes to get shit done and wear their
LUNIA CO. apparel to take them from #bedtoboss.
I created LUNIA CO. to promote body positivity, sustainable living and to empower females aged 21-35. I developed every aspect of the brand to enhance the customers' experience and considered sustainable packaging whilst creating a bold modern brand. LUNIA CO. is a striking and pleasing array of letters. It is a new word which establishes an association with the word LUNA which can be considered calming and is very on trend at the moment. LUNIA CO. is an apparel company which specialises in creating sustainable undergarments and casual couture which can be worn day and night. They provide the working women with the perfect white T-shirt and a range of 7 styles and cuts of underwear to flatter all women, no matter what size or shape.