An in-depth look at the intricacies of a ripcurl watch.
location. studio.
This was a group project where we developed an exhibition theme for the graduating design, web and 3D students. The concept is, 'WHAT DO YOU SEE?' which captures the potential and boundless futures of the students. It was left as an unanswered question to allow those who visit the exhibition to reflect on what and who they saw. The branding referenced digital and print designers by using CMYK and RGB colours. We played on the idea of seeing literally and developed an eye chart style format. We created many brand elements. My role in the group was project manager and creative director. I designed all of the printed touch points for the exhibition seen here.
Group members: Leilani Morat, Andrew Bremner and Jayden English.
Remember where you sprouted from. We all live and grow on this planet together, look after one another.
location. home studio
An abstract depiction of greed, lust, envy, pride, gluttony, sloth and wrath.
Callotype
A printmaking technique, where a collage of 3D items are glued and coated with shellac onto a firm sheet of cardboard. It is then layered with ink and passed through a printing press where the design is pressed onto paper (300gsm watercolour paper).
Cody Hunt. 2018.
Kinetic Creatively, is a digitally enhanced illustration which portrays the frustrated emotions felt by creatives who are uninspired and are controlled by a client's request. It centres around the mentality of creatives who often bang their heads together to push out ideas. It uses the arrangement of a Newton's cradle and the inclusion of the first head moving, to represent kinetic energy which portrays how ideas just hit you.
University task. Design a futuristic edition of 'Graphis annual' the illustration edition. This coffee table book features the best illustrative design submissions annually.
Printmaking is a unique form of creating art. I have experience with numerous techniques and love manipulating simplistic line designs with unique textures, culminating in an emotive and striking artwork.
Intaglio (dry point)
Is a technique where a design is etched into a plate of copper or perspex with a sharp object, then covered in ink and passed through a printing press.
Seth Hunt. 2016.
Urban print
An urban print utilises your surroundings by selecting urban designs such as manhole covers, drains and other elevated and depressed metals or cement features. The design is transferred onto paper and material by applying ink and pressure.
My urban print, organic. was created at the University of the Sunshine Coast and portrays a unique map-like design.
Captures the seductive nature of denim. The detail and form of an iconic fashion staple.
model. Chelsea Jane Fisher.
location. home studio
A creative alphabet which explores the essence of student life.
My bread and butter. It allows me to create boundlessly and mindlessly which gives me clarity in my ideas. I love planning and sketching out my ideas; almost everything I do is sketched first. These are just some 5 minute doodles I've created on napkins, scrap paper and the sides of my note books. My love for art and illustration greatly influences my digital design.
My urban print, organic. was created at the University of the Sunshine Coast and portrays a unique map-like design.
Linoleum print
Is created by hand carving a linoleum sheet and applying block ink. The design is transferred onto paper with pressure. I enjoy creating simple small block designs with a variety of themes. I feel like they are my shades of lino.
Intaglio (dry point)
Is a technique where a design is etched into a plate of copper or perspex with a sharp object, then covered in ink and passed through a printing press.
An emotive depiction of a sweet and innocent ballerina.
My rendition of Irving Penns Sitting rear nude 1993.
bare bum. 2018.
location. home studio.
Captures a fallen feather in it's most vulnerable state.
location. studio.
LUNIA CO. was created for a university assessment.
Objective: Create innovative branding and packaging.
As a sustainable company they support the local community by utilising Australian cotton farms. All the fabrics ore vegan, including the faux silk which is internationally sourced. Conscious of all the waste in the factories, the fabric scraps are donated to those who con reuse them. The selection of packaging I have created ore both 3D printed, using recycled filament which is a sustainable option for apparel packaging replacing weak cardboard boxes or plastics bags. The innovative packaging provides the customer with an easy travel container, which fits a rolled t-shirt and some underwear, avoiding fold marks and providing a clean environment for the delicates. There is also a draw liner which holds up to 18 pairs of underwear and features a compartment for all 7 styles of LUNIA CO. underwear. The company encourages #bossbabes to get shit done and wear their
LUNIA CO. apparel to take them from #bedtoboss.
I created LUNIA CO. to promote body positivity, sustainable living and to empower females aged 21-35. I developed every aspect of the brand to enhance the customers' experience and considered sustainable packaging whilst creating a bold modern brand. LUNIA CO. is a striking and pleasing array of letters. It is a new word which establishes an association with the word LUNA which can be considered calming and is very on trend at the moment. LUNIA CO. is an apparel company which specialises in creating sustainable undergarments and casual couture which can be worn day and night. They provide the working women with the perfect white T-shirt and a range of 7 styles and cuts of underwear to flatter all women, no matter what size or shape.
Quitline 13 7848.
It started with a view master. An interest in still pictures, form, emotive creations, happiness, Disney.
model. Chelsea Jane Fisher.
software. lightroom, photoshop.
location. home studio
These posters establish a strong brand identity using bold, eye catching designs which 'frank about art' (USC art group) required in their next round of event posters. As per request, these were completed in 2 hours and refined by the end of the day.
A tribute to an icon of the 1950's. A sex symbol of the decade, left an archive of seductive photographs, I adore. With Miss HG Mercury, my modern Marilyn, I recreated some iconic poses which embody the vivacious nature of Marilyn Monroe.
model. Miss HG Mercury. location. home studio.
canon advertisement. 2018.
location. studio.
software. photoshop. lightroom.
Gwen Styman. Life in pictures. Love. Happiness. Compassion. Content. 2017.
Modern Marilyns signature. Her mark. iconic.
Self initiated redesign.
Zee caf, is a hidden cafe in Caloundra which has an amazing range of recipes featuring Asian and Australian cuisines. This quirky cafe has a basic design and I felt it deserved a modern and trendy facelift. I created a bold logo and redesigned the menu.
her presence is pleasing.
model. Chelsea jane fisher.
location. home studio.
software. photoshop, lightroom.
A unique alphabet made out of vegemite toast. It puts a rose of every cheek.
An infographic created for an academic text book, full colour and digitally compatible.
model. Chelsea Jane Fisher.
software. photoshop. lightroom.
location. studio.
A Sunshine Coast home salon which provides clients with a calm tranquil environment, affordable prices with organic products used during all services.
The first of many iconic screen prints by Warhol, Marilyn 1962, inspired me to recreate the artwork digitally. I created similar colour ways in my artwork, reminiscent of Warhol.
model. Miss HG Mercury. software. lightroom, photoshop.
An intimate insight into an afternoon at the farm.
software. lightroom, photoshop.
location. Conondale.
engagement ring. simple. intricate.
location. studio. software. photoshop, lightroom.
Bia, Torri and Reiven. An unforgettable moment. Radiating happiness. 2017.
location. Caloundra event centre.
Elleana and family.
location. Happy Valley. 2017.
software. lightroom, photoshop.
A mood. 2017.
location. Caloundra.
software. photoshop, lightroom.
run. but you can’t hide.
model. Chelsea jane fisher.
location. Beerwah state forest.
macro.
a close up look at droplets of water on a white feather.
Location. studio.
Software. lightroom, photoshop.
Vintage structures, seen from the streets of Melbourne. 2017.
Carpark. Maroochye RSL. 2018.
Ken's beach house. 2018.
software. lightroom, photoshop.
macro.
a close up stylised look at some retro earrings from the 80s.
gold ring. macro.
location. studio.
software. photoshop, lightroom.
My rendition of Irving Penns. Shoe and glove 1947. Among other images of his.
location. home studio.
Mmmm.. my trademark. An unmistakable signature. As someone who is creative and well abit quirky this simple ‘M’ portrays how I write them, it’s an off centre ill weighted mark which I love. Keep an eye out for this symbol.
Business cards. Something to remember me bye. They are an introduction to me, my style and what I do.
Hello. I'm Madison Lee Hadland. An artist. Creative. And I've been in a committed relationship with art and design my whole life. Me and my creativity have experimented with a variety of media and I have created quite a collection of work. So, I've developed my personal branding as madison and co., which represents me and my work. This collective space allows me to present any, and all, of my creative endeavours.
education. I have a bachelor of Creative Industries with a major in graphic design and minors in photography and film. I love learning and adapting new to new media and experimenting with styles/techniques.
Madison and co. formally Madison and collective. A modern identity which embodies me as a person and the collective spaces which are filled with my works which show off my talents. I always wanted to never loose myself in my work or the emotions/styles I create with. I am seperate from my work and embody strong morals and personal beliefs which may not align with all my work. For me it is important to find a balance and never forget who you are. This is why my brand identity is not just my name, as I bring myself and my work to the table.
